Target Audience

The target audience for horror films is predominately people in their late teens and early 20's (15-25). Sometimes even going as far as being aimed specifically at men within this age category. This is because men are more likely to be able to interact with the characters on screen. Women are still able to interact with the characters but they react in a different way.
Many horror films have an age restriction of 18 on them which immediately rules out a chunk of the target audience, however the film companies anticipate that because of the age restriction those too young to watch it will want to see it even more because they're not allowed to thus creating more of a hype.


Target Audience Likes

• Friends
• Weekends
• Money
• Music
• Parties
• Clothes
• Celebrities
• Films
• TV
• Laptop
• Phones
• Sleeping
• Opposite sex
• Late nights
• Hair
• Concertes
• Food
• Holidays
• Alcohol
• Cars

Target Audience Dislikes

• Parents
• School
• Siblings
• Chores
• Early mornings
• Homework
• Being skint
• Exams
• Being grounded
• Work
• No free time

Fact file of somebody from the target audience

Name: Meghan Galley

Age: 16

Sex: Female

Education: Studying AS Levels in Sixth Form

Likes: Food, shopping, friends, partying, money

Dislikes: School, her brother, having no money, work, homework

Favourite horror film: The Ring

However, this isn't to say that other people do not enjoy horror films. The target audience is there so that they know who to market the film at. Where the advertisements are placed and at what time is dependent on the target audience.